our story

Project Latitude finds its roots in an overland journey that took company founders Howard and Lewis from our hometown in the snow-capped Swiss Alps to the sand dunes of the Sahara desert. Armed with little more than a beat-up old Subaru, an outdated road atlas, and an overzealous sense of optimism, we embarked on a 6,000km, two-month road trip.

Navigating the twists and turns, highs and lows, (and one or two near-death experiences!) we found ourselves driving through breathtaking landscapes, creating lifelong memories and forging enduring friendships.

But over the course of our journey through rural French villages, Spanish Olive groves and Moroccan mountain ranges, we realised a different sort of transformation was taking place. A transformation in our way of thinking, our way of interacting, our way of being.

Our pace of life on the road became slower and more intentional; made us more alert to the present moment, more appreciative of smaller pleasures, and more conscious in the way we communicated. We found that we were shaking off the anxieties and negative thought cycles of our ‘normal’ lives, and engaging with the world with renewed clarity and purpose.

Eventually we reached the sand dunes we had travelled so far to see. We took some photos, left our footprints in the windswept sand. But reaching our destination was only part of the satisfaction. On reflection, what had made the biggest impression on us was not the photo ops or instagram-worthy landscapes. It was the spontaneous, unplanned adventures and encounters that had led us to where we were: sharing a meal in silence with a remote Berber shepherd, summiting North Africa’s highest peak in honour of our father, picking up hitchhikers who weren’t bothered about their destination, waking up each morning and making a fresh batch of camp-stove pan-bread.

We came home from our journey with a fresh perspective on the routines and cycles of our ‘normal’ lives; with a restored sense of purpose, and renewed clarity around the values that govern our lives.

The lessons and impressions of that trip have stuck with us ever since, and have driven us to lead more purposeful and intentional lives. They’ve made us true advocates for travel and adventure as a vehicle for transformation and (self-)discovery.

Project Latitude is our way of sharing this transformation with others. Today we work with clients from all across the globe. Our mission is simple: to offer people the latitude to transform their lives and become the fullest expression of themselves.

MEET THE TEAM

Founder - Executive Director
Howard’s mission is to deliver authentic, meaningful, and enduring experiences to our clients. He personally oversees each project to ensure each journey is carefully tailored to the client’s vision, values and objectives.

Co-Founder, Director of Projects
Lewis oversees our projects department, drawing in his background as an expedition leader and educator to craft once-in-a-lifetime experiences for our clients.

Leadership and Human Performance Coach
Ben is Project Latitude’s lead human performance coach. His vast experience in military leadership, outdoor education and professional coaching make him an invaluable member of the PL family.

Mindfulness and Emotional Intelligence Coach
Geneviève is Project Latitude’s specialist in mindful living and emotional intelligence. In addition to her qualifications in coaching, Geneviève also bring her expertise in nutrition research, creating truly holistic approach to improving well-being and quality of life.

Leadership and Team Dynamics Coach
Robbie embodies Project Latitude’s combined commitments to human transformation and adventure in the great outdoors. As an alpine guide of 25 years and an experienced coach for teams and executives, he offers our clients a real chance grow beyond their limits.

Lead facilitator - Security and risk management
Alec is a true jack of all trades. In addition to helping devise and deliver projects, he is also PL’s lead on safety, security and risk management. He served for 11 years in command positions within the Royal Marines, trained as a pilot, close protection officer and medical doctor.