about Us

Why Project Latitude?

We’re on a mission to revolutionise the way people think about travel. Gone are the days of simply booking a flight and lying on a beach all day. We’re here to show you that a mindful and intentional journey can be a gateway towards becoming a truer, more confident, more fulfilled you.

Close-up of a vintage off-road vehicle and a leather bag with maps and a camera on a dirt road.

We understand the value of bringing that personal touch, discretion and attention to detail to deliver truly remarkable transformational experiences. To ensure a truly personalised service, we only run a limited number of projects with select clients each year.
- Get in touch to secure your space.

People sitting on large rocks overlooking a wide, sparse green landscape with scattered trees during sunset; distant mountains on the horizon.

No off-the-shelf, cookie-cutter packages. Every journey is tailored around your vision, your objectives and your values. From start to finish, we curate an experience that is as unique as you are.
- Start my journey

A group of people outdoors in a nature setting, sitting on a tree branch, with a man in the foreground gesturing while speaking to them. They are dressed in casual outdoor clothing, including beanies and jackets.

Our team brings decades of experience in outdoor leadership, education, human performance coaching and elite military operations. Our mission is to help you step into an enhanced, more fulfilled version of yourself.
- Meet the team

speak to our team

our story

We created Project Latitude in response to what we see as a desperate and growing need for connection, compassion and more mindful living in today’s world.

Journeys have been a part of our lives since before we can remember. From scaling snow-capped summits in the Alps to driving 6000 miles from our home to the Sahara desert, the call of adventure has constantly pushed us to explore. We’ve eaten scorpions, hunted alongside Ogiek bushmen, and free-dived in crocodile-infested sink-holes. We’ve slept in caves, lived with princes, and shared a silent cup of coffee with a solitary Berber shepherd.

wo explorers at a rocky tunnel entrance with a waterfall cascading down cliffs amidst lush greenery, representing Project Latitude's commitment to bespoke transformational travel.

But in all our travels the most important discoveries we made were the ones about ourselves.

More than anything else, our journeys have shaped us; moulding us into who we are today. We’ve come to see our adventures not just as a frivolous opportunity to take photos and post on social media, but as a powerful medium for transforming the way we think, act and live.

Our mission now is to share this power with the wider world; to offer groups and individuals the opportunity to reconnect with what it really means to be an explorer; and to give them the latitude to become a more fulfilled version of themselves in the process.

Two people on a patio, one seated at a table with snacks and a blue thermos, the other standing making a peace sign. A white door is in the background with 'Hannuz' sign above it. The setting has a relaxed, casual vibe.

Join the adventure

OUr Philosophy

Start My journey

MEET THE TEAM

Portrait of Howard McDonald, Founder and Executive Director of Project Latitude, dedicated to delivering authentic transformational travel experiences.

Founder - Executive Director
Howard’s mission is to deliver authentic, meaningful, and enduring experiences to our clients. He personally oversees each project to ensure each journey is carefully tailored to the client’s vision, values and objectives.

Portrait of Lewis McDonald, Co-Founder and Director of Projects at Project Latitude, crafting bespoke transformational journeys.

Co-Founder, Director of Projects
Lewis oversees our projects department, drawing in his background as an expedition leader and educator to craft once-in-a-lifetime experiences for our clients.

Portrait of Ben Clayton-Jolly, Leadership and Human Performance Coach at Project Latitude, specializing in transformational travel experiences.

Leadership and Human Performance Coach
Ben is Project Latitude’s lead human performance coach. His vast experience in military leadership, outdoor education and professional coaching make him an invaluable member of the PL family.

Portrait of Geneviève Major, Mindfulness and Emotional Intelligence Coach at Project Latitude, enhancing bespoke travel experiences.

Mindfulness and Emotional Intelligence Coach
Geneviève is Project Latitude’s specialist in mindful living and emotional intelligence. In addition to her qualifications in coaching, Geneviève also bring her expertise in nutrition research, creating truly holistic approach to improving well-being and quality of life.

Portrait of Robbie Fenlon, Leadership and Team Dynamics Coach at Project Latitude, guiding transformational journeys.

Leadership and Team Dynamics Coach
Robbie embodies Project Latitude’s combined commitments to human transformation and adventure in the great outdoors. As an alpine guide of 25 years and an experienced coach for teams and executives, he offers our clients a real chance grow beyond their limits.

Portrait of Alec White, Lead Facilitator for Security and Risk Management at Project Latitude, ensuring safe transformational travel experiences.

Lead facilitator - Security and risk management
Alec is a true jack of all trades. In addition to helping devise and deliver projects, he is also PL’s lead on safety, security and risk management. He served for 11 years in command positions within the Royal Marines, trained as a pilot, close protection officer and medical doctor.