ABOUT US
ABOUT US
OUR STORY
The idea of Project Latitude finds its roots in an overland journey that took us (Howard and Lewis) from our homes in the snow-capped Swiss Alps to the sand dunes of the Sahara. Armed with little more than a beat-up old Subaru, a road atlas, and an overzealous sense of optimism, we embarked on a 6,000km, two-month road trip. Throughout this extraordinary journey, we discovered the transformative state of “flow” that compassionate and open living can cultivate.
The slow and methodical pace of life we adopted made us more alert to the present moment, more appreciative of smaller pleasures, and more intentional in the way they communicated with one another and the people we encountered. We found that we were able to shake off the anxieties and negative thought cycles of our ‘normal’ lives, and engage with the world with enhanced clarity and purpose.
Navigating the twists and turns, highs and lows, (and one or two near-death experiences), we realized that alongside our outer journey through the mountains and wilderness of France, Spain and Morocco, another inner journey was taking place. This one within.
Eventually we reached our dunes. But the achievement of reaching the goal, of leaving our footprints in the hot sand of the Sahara, was only part of the satisfaction. In truth, it was the spontaneous adventures that lined our path that marked us the most: breaking bread with remote Berber shepherds, summiting the tallest peaks in the High Atlas, sharing our drives with fellow travellers, and making our daily batch of camp-stove bread. Like an unshakeable grain of sand in a shoe, the transformational power of this journey has stuck with us ever since.
The dream was born. We now want others to experience this transformation, to share this experience. We brought together like-minded people who share our philosophy – all experts in their fields – to help other people have mind-blowing, life-altering, soul-enriching, trajectory-changing, self-realizing experiences. It’s about drawing people out of their daily, ordinary lives and giving them something extraordinary – something unique and special – something more valuable than any object can possibly be.
Project Latitude is the product of that vision. Today we work with a select number of discerning clients, who understand the value of stepping into the unknown. Only one question remains: What will you find?